Ability to group customers who have similar characteristics into a customer segment. For example, using attributes like location, tags, or even behavior.
Highly segmented campaigns return more than 3X the revenue per recipient as unsegmented campaigns.
Common Examples
  1. Inactive subscribers who have been on your list for at least X months but have never opened or clicked an email/sms.
  2. VIP customers who have purchased at least X number of times before or have spent over Y amount of money.