[ Customer Segments ]
Ability to group customers who have similar characteristics into a customer segment. For example, using attributes like location, tags, or even behavior.
Highly segmented campaigns return more than 3X the revenue per recipient as unsegmented campaigns.
- Inactive subscribers who have been on your list for at least X months but have never opened or clicked an email/sms.
- VIP customers who have purchased at least X number of times before or have spent over Y amount of money.
I would use the segmentations to do more a/b testing with different email campaigns (i.e., win-back emails, one-time coupons, etc)
This feature seems great to target certain customers in my database
Jin Lin Mo
Hi, I am planning to drop ship extra large compression socks, this is an interesting feature that meet my needs, the ability to divide customers into different groups.
Segmentation can allow us to more specifically tailor the marketing to the customers...which will hopefully increase conversion.
I'd like to use this for preffered costumers, It would be nice to see it have some rules regarding tiers.
As an online retailer who ships worldwide and is also opening a local retail store and art studio, I desperately need a way to segment customers into different mailing lists. One for local and one for everybody else.
We would like to use this feature, by sending a special campaign to our Right Costumers, those who have purchased at least 3 times in the last 4 months,
It would be extremely useful in my area (sound libraries), to be able to target the right segment with the appropriate product, as we have several categories in our portfolio. Thanks for time. Andrea
will really help and save time
Hello, I would like to use it for email broadcasts. To be able to sort by Shopify Tags.