[ Customer Segments ]
Ability to group customers who have similar characteristics into a customer segment. For example, using attributes like location, tags, or even behavior.
Highly segmented campaigns return more than 3X the revenue per recipient as unsegmented campaigns.
- Inactive subscribers who have been on your list for at least X months but have never opened or clicked an email/sms.
- VIP customers who have purchased at least X number of times before or have spent over Y amount of money.